LOS ANGELES — When more than 40 former contestants from “The Biggest Loser” gather Wednesday for a reunion television special, the winner of the program’s first season, Ryan C. Benson, who lost 122 of his 330-pound starting weight, will be absent. Mr. Benson is now back above 300 pounds but he thinks he has been shunned by the show because he publicly admitted that he dropped some of the weight by fasting and dehydrating himself to the point that he was urinating blood.
Now in its eighth season, “The Biggest Loser” is one of NBC’s most-watched prime-time programs besides football, drawing an estimated 10 million viewers each week, according to Nielsen. It has clearly tapped into the American obsession with losing weight, as more than 200,000 people a year submit audition videotapes or attend open casting calls for the program.
It also has spawned a licensed merchandise business that will generate an estimated $100 million this year.
The series also highlights the difference between the pursuit of engaging television and the sometimes frenzied efforts of contestants to win, perhaps at the risk of their own health. Doctors, nutritionists and physiologists not affiliated with “The Biggest Loser” express doubt about the program’s regimen of severe caloric restriction and up to six hours a day of strenuous exercise, which cause contestants to sometimes lose more than 15 pounds a week.
http://www.nytimes.com/2009/11/25/business/media/25loser.html?_r=1&ref=health
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